We build brands by marketing them successfully
With our commercial network, our industry experience and our professional supply chain we help you to reach the full brand potential within the different sales channels in the Netherlands and Belgium.
With our help, your products will be available here:
We help brands grow through various sales channels in the Benelux.
We know that the availability and visibility of your brand in the right place, with the right offer at the right price, is critical to achieving your business goals and growth ambitions.
Building quality distribution requires a deep understanding of channel specifics , access to and attention from buyers & category managers, and significant upfront investments in time, overhead and skills. Resources rarely available to young, ambitious companies.As a result, making sure consumers can find, buy and enjoy your products can be a complex, slow and often frustrating process.
And that is exactly why we are here
With our in-depth knowledge of the vegetable categories, the various sales channels, our commercial network, our reliable & cost-effective supply-chain and our experience in activating vegetable products, we can help you with:
Sales Strategy
Develop a sales strategy and unique channel approach by market.
Sales and account management
Both at headquarters and with the help of our field service and at the store level.
Sales
Shopper activation and point-of-sale execution.
Supply chain
Supply chain and logistics for all of Europe, including compliance, customs…
Backoffice
A strong supportive administrative team.
“Our passion for good, tasty and quality plant-based food is what drives us.”
Working together to develop a sales strategy that best fits your brand
We are moving in a fast-paced and dynamic environment: consumer behavior, the plant category and channel landscape are constantly changing.
A “one size fits all” approach is not enough. We need to look at WHERE the plant-based consumer stores and adjust our offerings accordingly. This means adapting WHAT we sell and HOW we sell it.
Through a series of co-building steps, our unique sales strategy model is built around:
- ^WHERE to play: identify channel, type, point of sale and customer potential.
- ^Determining the right RTM model by channel. & point of sale
- ^PORTFOLIO & OFFERINGS. This includes portfolio, pricing, in-store location, shelf, brand visibility and promotion.
- ^Conversion is paramount in point-of-sale Execution.
WHERE
Identifying channel and customer potentialdetermining the appropriate RTM
What
Right PORTFOLIO & OFFERING
how
Conversion-first in Point of Sales
EXECUTION
Driving plant-based forward
Each channel represents a new growth opportunity and deserves a unique approach
At Plantitude®, we know that with the fast pace of modern lives, consumers’ consumption of plant-based foods occurs at many different places and times.
Each sales channel requires a unique approach to achieve the highest level of consumer and customer satisfaction. Our channel expertise ensures access, perfect development and execution of your products in the retail, on-the-go and hospitality channels.
(online) Retail
We partner with retailers for sustainable brand and category growth. Our portfolio of brands and products is carefully curated based on our in-depth knowledge of consumer needs, the local market as well as different retailers. We provide complete solutions by offering complementary plant-based alternatives for each relevant product category.
(online) Retail
We partner with retailers for sustainable brand and category growth.
Our portfolio of brands and products is carefully curated based on our in-depth knowledge of consumer needs, the local market as well as different retailers. We provide complete solutions by offering complementary plant-based alternatives for each relevant product category.
On-the-Go & Convenience
On-the-go and convenience channels, are great venues for consumers to adopt healthy and eco-friendly lifestyles.
Consumers are often more open to trying new products in impulse channels. We are in the perfect position to offer them exciting, delicious and channel-appropriate products…
More than anywhere else, we need to entice consumers. We will look for tailored opportunities and develop specific activation campaigns perfectly suited for on-the-go consumption moments and convenience channels.
On-the-Go & Convenience
On-trade
We see hospitality as essential to building product and brand penetration.
Hospitality offers a unique opportunity to create the ultimate brand and consumption experience.
We understand the specifics of each sub-channel in the hospitality industry, whether restaurants, hotels, cafes, office or institutional catering.
On-trade
We see hospitality as essential to building product and brand penetration.
Hospitality offers a unique opportunity to create the ultimate brand and consumption experience.
We understand the specifics of each sub-channel in the hospitality industry, whether restaurants, hotels, cafes, office or institutional catering.
Industrial / B2B
Ready-to-eat meals have become an integral part of our daily lives. This channel is making the move to plant-based in leaps and bounds.
By identifying existing animal products to then replace them with plant-based alternatives, not only do we see the opportunity, but we have the ability and expertise to execute this with the producers.
We understand better than anyone the stringent quality standards and product specifications required to seamlessly integrate with our B2B partners’ existing processes.
We work tirelessly with our brands to adapt and integrate existing products into this unique channel.
Industrial / B2B
Ready-to-eat meals have become an integral part of our daily lives. This channel is making the move to plant-based in leaps and bounds.
By identifying existing animal products to then replace them with plant-based alternatives, not only do we see the opportunity, but we have the ability and expertise to execute this with the producers.
We understand better than anyone the stringent quality standards and product specifications required to seamlessly integrate with our B2B partners’ existing processes.
We work tirelessly with our brands to adapt and integrate existing products into this unique channel.
Brand activation in store and everyday life
We develop and execute market strategies so that your brand is highly visible, building meaningful relationships with consumers. Through a sales-oriented approach, we ensure that your brand gets the consumer’s attention throughout the entire shopping journey, from home on the couch to the moment of purchase.
Our trusted network of leading agencies ensures your brand has immediate access to the experience and network needed for impactful brand activation and excellence in in-store activation (Advertising: Instore: PR: trade shows: food truck)
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Reliable and cost-effective logistics as a business accelerator
Full-service supply-chain activities
In all facets of our operations, a timely and professional approach ensures that products reach consumers at competitive prices and consistent quality. The scope of our internal capabilities ensures that no opportunity goes unanswered and no time is lost due to unnecessary transportation.
Full-service supply-chain activities
Inbound logistics, handling and outbound logistics
We have transferred our distribution to our strategic partner Cool Runnings BV. Together with them, we unburden you with our full-service supply chain activities. These include inbound logistics, advanced warehousing, co-packing, picking and handling, date coding, frozen-to-fresh, keg-pool management, customer delivery and last mile logistics for both shelf-stable, chilled and frozen chains. Our customer-centric software allows us to serve a wide variety of customer types and batch sizes, while communicating with our customers seamlessly and cost-effectively.
Inbound logistics, handling and outbound logistics
We have transferred our distribution to our strategic partner Cool Runnings BV. Together with them, we unburden you with our full-service supply chain activities. These include inbound logistics, advanced warehousing, co-packing, picking and handling, date coding, frozen-to-fresh, keg-pool management, customer delivery and last mile logistics for both shelf-stable, chilled and frozen chains. Our customer-centric software gives us the ability to serve a wide variety of customer types and batch sizes, while communicating seamlessly and cost-effectively with our customers.
Labeling, Compliance and Safety
Our specialized knowledge of European food compliance regulations and customer requirements ensures proper labeling, packaging and shipping of your products.
Labeling, Compliance and Safety
Regulation and reporting
Sustainability reporting, packaging material administration, Data quality, GS1 and quality certification are necessary activities that are performed accurately.
Regulation and reporting
Sustainability reporting, packaging material administration, Data quality, GS1 and quality certification are necessary activities that are performed accurately.
