Accelerate the protein transition by providing consumers with appealing, delicious and nutritious plant-based alternatives
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We work with producers who share our beliefs and continually strive to make plant-based food more accessible.
Our wide selection of leading brands continually pushes the boundaries of taste, nutrition and versatility, while engaging brand activation encourages consumers to make the move to a plant-based diet.
Celebrate and promote delicious, quality plant-based products
Our brand partners all share the same belief: crucial to accelerating the protein transition are products that make make plant-based eating more accessible making. In our view, there are four drivers at the heart of promoting accessibility.
Taste
- NTasty and delicious
- NVariation within and between categories
- NLocally relevant
Clean & Clear Label
- NIngredients we understand.
- NFresh, natural ingredients
- NShort ingredient list
- NOrigin of the ingredient
- NMinimally processed
Quality & Affordability
- NNutritious and nutritional
- NLeading sustainability standards
- NAccessible prices
Engaging Brands
- NImpactful, progressive
- NConsumer-oriented
- NInnovative
- NBringing people together
“The patty, the cheese and the bacon…
We offer plant-based alternatives for every meal component.”
“Complementary products and brands that reinforce each other and offer consumers a complete solution.”
Brands setting the direction of category
We love brands that give direction to the category, that push the boundaries of what is possible on a plant-based basis, that continually surprise and excite consumers. And brands that love each other. That taste great on their own and together enhance each other.
We are constantly looking for special brands that enrich the offer for consumers and that we can add to our assortment. In our constant search for new products, we use our global network.
Take a look at our portfolio online, and if you want to learn more or sample some of our products, we’re just a phone call away!
Portfolio
A carefully chosen portfolio of inspiring and engaging brands that are constantly pushing the boundaries of taste and nutritional value and using everyday products to encourage consumers to make the move to a plant-based diet.
