We are Plantitude
Fully committed to accelerating the protein transition in the Netherlands and Belgium.
We see a lack of connection between supply and demand of plant-based food & beverages in the Benelux.
We are seeing more and more plant-based alternatives because our current food system based on animal protein is not sustainable enough. However, these plant-based alternatives are hardly available because the knowledge, experience and professional infrastructure are lacking
vision
We believe accessibility is the key
We believe in making the best plant-based alternatives accessible without people having to compromise on taste, quality, price and availability.
mission
We are on a mission to make delicious, quality plant-based food accessible
Making the best plant-based alternatives readily available. So that plant-based eating becomes the norm and part of our daily diet.
Plantitude® as the Attitude!
Our Passionate & Experienced Plant-Forward Team
Led by a passionate & experienced team of food experts

Plantitude® was founded in 2017 by two experienced, forward-thinking entrepreneurs as a distributor specializing in plant-based nutrition. With collectively more than 70 years of FMCG experience, the Plantitude® team was involved in every step of the category’s development. Since then, our team has continued to expand with like-minded members, all of whom share our core values and continue to expand our skills and experience.
We have a clear mission, we set ambitious goals and we are 100% committed to achieving them. Through our experience in the industry, we know the market inside out and always find a way. Our network provides the necessary access, our ingenuity and drive get the job done. We are positive, optimistic, curious and eager to learn as the market continues to evolve and we want to stay ahead.